Barry Nalebuff is a professor at the Yale School of Management, a Rhodes Scholar, a Junior Fellow at the Harvard Society of Fellows and the co-founder and chairman of Honest Tea. Honest Tea was one of Inc. magazine’s fastest growing companies and has grown (organically) from five thermoses to well over 1 billion bottles a year. In 2011, Coca-Cola purchased the company. In 2014, Barry then founded Kombrewcha, an alcoholic kombucha product. He is also the coauthor of A Mission in a Bottle which is the story of Honest Tea and multiple other books that focus on strategy, innovation, negotiation, and game theory.
This episode was originally a live fireside chat.